NOrmalcy-Its a NO

Normal is boring, normal is old, normal is going to get you nowhere.

Whatever it is you do, do it differently than anyone else.

Add your own flare, change your distribution channels, be controversial, change your marketing. Do something and make it different. There are a thousand people trying to do the same thing you are.  Be the pioneer of the group and stand out from the others.  Be over the top, bold and take a risk.

Normalcy is a no.  Creativity and Innovation is a must!